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Projects and Cases


Why Comment Culture Is Becoming a Core Brand Channel - Based on Sour Patch (Mondelez)
Reactive, witty comments are becoming one of the most effective ways for consumer brands to build visibility on social media. By joining viral conversations early and adding value with humor and relevance, brands can earn thousands of organic engagements directly inside the feed. Tools like Flaca Intelligence help teams discover these moments at scale and engage consistently, turning comment culture into a repeatable channel for brand growth.


Why Viral Comments Are Becoming One of the Most Powerful Brand Awareness Channels for Consumer Brands - Example Tide from Procter & Gamble (P&G) 🧼
Viral comments are becoming a powerful driver of brand awareness for consumer brands. By appearing early and authentically in high-engagement social media conversations, brands can gain massive visibility without interruptive advertising. Strategic comment engagement allows brands to turn viral moments into lasting recognition, making community interaction a scalable addition to traditional advertising spend.


A Community Engagement Tool for Organic Brand Presence - Works Like Ad Spend 🎯
Flaca Intelligence helps brands build visible, ongoing presence in relevant social media conversations.
By allocating budget to consistent engagement—comments, replies, and participation where audiences are already active—brands stay recognizable without relying on interruptive ads. Each interaction remains visible, supports discoverability, and strengthens long-term brand awareness.
Flaca Intelligence works like an engagement spend channel, turning budget into organic pres
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